Enterprise culture
A national high-tech enterprise specializing in the research and development, manufacturing and sales of pearlescent materials.
Chinese Brand Interpretation
The Chinese brand "Ruicai" originates from the cultural connotation of "Ruiqi Xiangyun Colorful", which means auspicious and wonderful. At the same time, it also contains the characteristics of the company's products, reflecting the strong flavor of Chinese culture and the concept of global development, which contains the broad prospects of the company's continuous development and growth. The perfect combination of Rui and Cai highlights the harmonious innovation, unity and enterprising spirit of Ruicai people to create a win-win situation.
English Brand Interpretation
The English brand "RIKA" originates from the homophonic "Ruicai", and consists of four English words with special connotations: Responsibility responsibility, Innova-tion innovation, Kindness-friendly, and auspicious Auspi-ciousness. "RIKA" embodies the Ruicai people's due diligence, courage to take responsibility, continuous innovation and become friendly friends with customers, while bringing good luck and good vision.
Brand vision
Become a first-class enterprise in the global pearlescent material industry to provide customers with cost-effective products and high-quality services
Brand Mission
Promote the development of pearlescent materials to help customers find the most suitable color
Core Values
Customer to the previous customer's interests are always the first people-oriented-pay attention to employees, respect for individuals, continuous innovation-be brave in innovation, and constantly break through win-win cooperation-team cooperation to create value
The "Quality" of Ruicai"
Enterprises such as trees, the development of quality-oriented. Ruicai Technology has refined its products with the ultimate attitude, and continuously improves its products in pursuit of a more perfect concept, so as to create a brand that is worthy of customer trust.First-class enterprises, to provide customers with high!
Cost-effective products and quality services
Ruicai's "Wisdom"
Human beings progress because of knowledge, and enterprises innovate because of science and technology. Ruicai Science and Technology takes scientific research and innovation as the foundation, develops with the research and development team, cooperates with higher institutions, and jointly realizes China's intelligent manufacturing.
Ruicai's "Governance"
The rules are square and square, and the new are made by pushing the old and bringing forth the new. Ruicai Technology adheres to the business philosophy of integrity and standardization, breakthrough and innovation, and strives to achieve diversified and harmonious development with the trend of the times.
Ruicai's "Chi"
Take advantage of the wind of the world and show your ambition. Ruicai Technology has lofty ambitions, relying on the R & D team, to build a full range of product lines to lead China's pearlescent materials, and is committed to becoming the world's leading first-class enterprise of pearlescent materials, providing customers with cost-effective products and high-quality services